Clinics, Seminars, Workshops, & Panels

CABDA Midwest
Event Schedule


EXHIBIT HALL HOURS


Tuesday
Education Day, No Exhibits

Wednesday
10am - 5pm
Badge Pickup from 9am-4:30pm

Thursday
10am - 4:00pm 
Badge Pickup from 9am-3:30pm 

Education Day - Tuesday, February 6th

The day before the CABDA Show is usually reserved for Exhibitor Load-In and Setup. But due to popular demand, we have added an Education Day for in-depth training, corporate meetings, and certifications. 

Pre-Registration is required.

NBDA P2 Workshop


Tuesday, 8am-5pm

Group discussions on key topics impacting our industry today combined with small group sessions will allow you to deeply analyze your operation, learn from other retailers, and walk away with insights to grow profitability and drive your business into the future.

LEARN MORE AND REGISTER HERE

LEVA Technician Training & Certification 


Tuesday, 1-5pm

Registrants will learn the fundamentals of batteries, motors, and controllers to fix most eBike issues with the ultimate goal of building confidence and removing fear or anxiety while working on eBikes. 

LEARN MORE AND REGISTER HERE

Shimano Tech Clinics

Shimano Tech Clinics Take Place Upstairs in the Nirvana Ballroom.

Please use the Stairs, Escalator, or the Elevator in the Registration Lobby.   

Space is limited. To secure your spot please pre-register: CLICK HERE

Day One


Wednesday, 8:00am-5pm

8:00-9:30 AM:
Toggle Mechanical Front Derailleur: Install and Adjustment

10:00-11:30 AM:
Brake Bleeding: Hands-on with the Shimano GRX Brake System

12:30-1:30 PM:
Understanding Shadow+: Rear Derailleur Service And Overhaul

2:00-2:45 PM:
Understanding Shimano Pedal Systems: Pedal Service & Adjustment

3:00-3:30 PM:
Understanding Shimano CUES

4:00-5:00 PM:
Profitability & Best Practices: Your Shop's Guide To Maximizing Profit with Genuine Parts

CLICK HERE to Register

Day Two


Thursday, 8:00am-4pm

8:00-9:30 AM:
Toggle Mechanical Front Derailleur: Install and Adjustment

10:00-11:30 AM:
Brake Bleeding: Hands-on with the Shimano GRX Brake System

12:30-1:30 PM:
Understanding Shadow+: Rear Derailleur Service And Overhaul

2:00-2:45 PM:
Understanding Pedal Systems: Pedal Service & Adjustment

3:00-3:30 PM:

Understanding Shimano CUES






CLICK HERE to Register

DAY ONE - Wednesday, February 7th

Sessions at CABDA take place either on the show floor in our breakout spaces: THE LAB, THE BACKYARD, THE ALLEY...Or in our seminar rooms located off of the main lobby. 

NBDA Profitability Workshop #1 -
Retailer Strengths  & Weaknesses

10:30 AM, NBDA Booth

Join NBDA President Heather Mason in a workshop inspired to unite retailers in conversations focused on identifying specialty retailer strengths and weaknesses within the current state of retail and then working in small groups to brainstorm ways to capitalize and strengthen. 


It's Electric!
Accelerating Your E-Bike Trade-Ins
Presented by Allesandro Pregel, Upway 

11:00AM, The Backyard

E-Bikes are not going away. And on e-bike customers spend more money and upgrade bicycles more frequently than traditional bike owners. Learn how you can remove one of the major obstacles to new e-bike purchases by offering a trade-in program.


BIKE FIT
Focusing on Bike Fit to Drive Profits
Presented by Greg Roubidoux,
Serotta International Cycling Institute

11:00AM, The LAB

Per square foot, bike fitting has the potential to be one of your most profitable resources in cycling retail. As a retailer you don’t just sell bikes, you sell the cycling experience. Building the cycling experience through a robust bike fitting program will improve customer retention and satisfaction as well as creating a more educated cyclist and bicycle consumer.


Keynote-
The Power of Bike Shop Data
Presented by Jay Townley, Human Powered Solutions

12PM, The Backyard

 There are essential Key-Performance-Indicators (KPI’s) that every bike shop, no matter what the size should compare to their business plan no less than every month. Every bike shop business plan should be crafted using the typical KPI’s provided by the NBDA and discussed in this seminar!


Ride on! -
Leveraging Nostalgia & Innovation to Build Your Brand
Presented by Eric Selner and Matt Young, Radio Flyer

12pm, The LAB

In this talk, Eric Selner and Matt Young will share how Radio Flyer has brought smiles to kid's faces for 100 years with innovative products, FUNatical customer service, and outstanding quality. And how you can use the same tools to grow your brand!


LEVA Battery Safety
Certification Training

12PM, Schaumburg Meeting Room

In this seminar, attendees will learn how to minimize battery safety risks to shop and staff while also turning battery service into a revenue stream. They will learn battery storage & charging best practices for optimal safety and battery life; what e-bike batteries to accept for service, what to turn away, and how to identify; how to manage battery End-of-Life (recycling vs. repair); and shipping & receiving best practices based on the latest guidance from U.S. Department of Transportation.


Tech Clinic-
TRP Brakes & Drivetrain
Presented by Jumpin' Jerry Vanderpool, TRP/TEKTRO

1PM, The LAB

Please join us for a fun and informative clinic focused on best practices for the TRP Components that come into your shop. Perfect for Mechanics and Service Managers alike. We will cover basic Service Procedures, Tech Tips, Tools needed for working on our products and answer your Brake and EVO drivetrain questions.


Service Department Profitability 
Presented by Brennan Marquez, Specialty Retail Consultancy

1pm, The Alley

Are you getting the most out of your service department? How many people who acquire a bicycle from you return to have service work done? Is your service department a profit center for your shop? In this session we will focus on some of the measurements that you can track to determine your rider's engagement. And we'll focus on Service Department efficiencies and strategies to improve profitability.


NBDA Profitability Series
Retail Inventory Solutions
Presented by Chad Pickard, NBDA

2pm, The Alley

Discover the keys to unlocking profitability in your business through strategic inventory management. From effective stocking practices to leveraging data-driven insights... Don't miss this opportunity to gain actionable strategies that can reshape your approach, boost sales, and enhance the bottom line of your specialty bicycle retail business.


It's Electric! -
E-Bike Safety & Standards
Presented by Mike Fritz, Human Powered Solutions

2pm, The Backyard

Virtually every consumer product has seen significant change due to breakthroughs in technology. Bikes and e-bikes are no exception. This seminar will discuss some of the most recent, and potentially most beneficial technology-related enhancements to products in our industry. We'll focus on some of the recent regulations governing e-bikes and also take a look at what is coming in the future.


Tech Clinic-
SR SUNTOUR SUSPENSION SERVICE

2pm, Schaumburg Meeting Room

Many shops overlook the fact that SR Suntour forks are found on a number of bicycles sold in the IBDs and also many mass merchants. Shops see these products all the time, and believe it or not, you can make money selling the service on these, just like other suspension product in the marketplace. Perfect for Mechanics, Service Managers, and other Shop Employees.


NBDA Profitability Workshop #2 -
Retailer Opportunities & Threats

3pm, NBDA Booth 

Join NBDA President Heather Mason in a workshop inspired to unite retailers in conversations focused on identifying specialty retailer opportunities and threats within the current state of retail and then working in small groups to brainstorm ways to build momentum and defend profitability in our shops.


It's Electric!-
How to Sell Premium Pedal-Assist E-bikes
Presented by Rob Kaplan, Bulls Bikes

3pm, THE LAB

In this presentation, retailers will gain valuable insights into how to sell premium pedal-assist eBikes. With the explosion of Ebikes in the US bike market, premium pedal-assist Ebikes provide the best opportunity for specialty retailers to add value, and create unique selling opportunities. 


Ride On! -
Inspire Your Customers with Rider Education
Presented by Kevin Dekkinga, League of American Bicyclists

4pm, The Alley

Biking education is essential to inspiring more riders. Shops that build rider skills and confidence through education are removing a critical barrier to riders, connecting new riders with experienced riders, and contributing to creating strong Bicycle Friendly Communities. Learn tips to inspiring more riders through rider education from League of American Bicyclists expert, Kevin Dekkinga.


State of the U.S. E-Bike Market in 2024 & Fearless Forecast

4pm, The LAB

In this seminar, attendees will hear an assessment of eBike market size based on the past four years of growth and latest 2023 import data. The presenters will also assess the key forces driving the market in 2024 and beyond


DAY Two - Thursday, February 8th

Sessions at CABDA take place either on the show floor in our breakout spaces: THE LAB, THE BACKYARD, THE ALLEY...Or in our seminar rooms located off of the main lobby. 

Solution Center -
How to Make Money in Service
Presented by Chad Pickard, NBDA

10:30AM, The Alley

Uncover strategic insights and actionable solutions as NBDA P2 Moderator Chad Pickard, delves into the challenges and opportunities faced by service-oriented businesses.

From optimizing processes to enhancing customer experience, this session promises to equip you with the tools needed to turn on the profitability in your service department.

Don't miss this unique opportunity to gain invaluable perspectives and transform your service department's financial landscape.


Solution Center -
Selling Services to Personalize the Rider Experience
Presented by Brennan Marquez,
Specialty Retail Consultancy

11:00AM, The LAB

What do you do in your business to curate your rider's experience? What can you do? We will explore some of the services that you can offer through your shop to refine your rider's experience with their bike past the point of sale.


NBDA Profitability Workshop #1 -
Retailer Strengths  & Weaknesses

11:30 AM, NBDA Booth

Join NBDA President Heather Mason in a workshop inspired to unite retailers in conversations focused on identifying specialty retailer strengths and weaknesses within the current state of retail and then working in small groups to brainstorm ways to capitalize and strengthen. 


LEVA Battery Safety
Certification Training

11:00AM, Schaumburg Meeting Room

In this seminar, attendees will learn how to minimize battery safety risks to shop and staff while also turning battery service into a revenue stream. They will learn battery storage & charging best practices for optimal safety and battery life; what e-bike batteries to accept for service, what to turn away, and how to identify; how to manage battery End-of-Life (recycling vs. repair); and shipping & receiving best practices based on the latest guidance from U.S. Department of Transportation.


Keynote-
The Power of Bike Shop Data
Presented by Jay Townley, Human Powered Solutions

12PM, The Backyard

 There are essential Key-Performance-Indicators (KPI’s) that every bike shop, no matter what the size should compare to their business plan no less than every month. Every bike shop business plan should be crafted using the typical KPI’s provided by the NBDA and discussed in this seminar!


Ride on! -
Pedaling Forward Through Education
Presented by Jeff Donaldson, Project Bike Tech 

12pm, The LAB

Education holds an important stake in defining the future of the bicycle industry and can stimulate great results when it is used and supported. This session will discuss the benefits of education to the entire bicycle industry ecosystem and the value of supporting education at local and national levels. We will discuss overcoming challenges as well as opportunities and strategies for retailers to engage with and benefit from education in the bicycle space.


Everyone Can Ride:
Getting Started in Adaptive Cycling
Presented by David Black, RAD Innovations

12:00PM, The Alley

Join David Black for an informative talk tailored specifically for bike shops looking to venture into the exciting and growing market of adaptive cycling. Discover how to cater to a diverse clientele, adapt your services, and make cycling accessible to individuals with disabilities. Gain valuable insights, expert guidance, and practical tips to expand your business and create a more inclusive cycling community.


Tech Clinic-
TRP Brakes & Drivetrain
Presented by Jumpin' Jerry Vanderpool, TRP/TEKTRO

1PM, The LAB

Please join us for a fun and informative clinic focused on best practices for the TRP Components that come into your shop. Perfect for Mechanics and Service Managers alike. We will cover basic Service Procedures, Tech Tips, Tools needed for working on our products and answer your Brake and EVO drivetrain questions.


Building a Training and Development Plan
Presented by Brennan Marquez, Specialty Retail Consultancy

1pm, The Alley

What does your staff need to know today? Tomorrow... next year? What pathways are available to them within your business? We will step through the process of building a Training and Development plan in order to answer these questions, refine your inhouse training program and increase staff retention.


Tech Clinic-
SR SUNTOUR SUSPENSION SERVICE

2pm, Schaumburg Meeting Room

Many shops overlook the fact that SR Suntour forks are found on a number of bicycles sold in the IBDs and also many mass merchants. Shops see these products all the time, and believe it or not, you can make money selling the service on these, just like other suspension product in the marketplace. Perfect for Mechanics, Service Managers, and other Shop Employees.


It's Electric! -
E-Bike Safety & Standards
Presented by Mike Fritz, Human Powered Solutions

2pm, The Backyard

Virtually every consumer product has seen significant change due to breakthroughs in technology. Bikes and e-bikes are no exception. This seminar will discuss some of the most recent, and potentially most beneficial technology-related enhancements to products in our industry. We'll focus on some of the recent regulations governing e-bikes and also take a look at what is coming in the future.


NBDA Profitability Workshop #2 -
Retailer Opportunities & Threats

2pm, NBDA Booth 

Join NBDA President Heather Mason in a workshop inspired to unite retailers in conversations focused on identifying specialty retailer opportunities and threats within the current state of retail and then working in small groups to brainstorm ways to build momentum and defend profitability in our shops.